We Are Experienced
Chris Stenberg leads the charge for Core Strategic. Having spent most of the past five years living out of a suitcase and sleeping on airport benches all in the name of the golden insight, he is well versed in current trends in consumer culture, and all aspects of the research process. You'll likely find him — camera in hand — seeking out all of the great things that make people tick. Chris has worked on many unique and "outside the box" ethnography projects for some of the world's top brands to much acclaim within the boardroom.
We Are People People
Have you ever received a text message or email and not been able to decipher its meaning? Online research is now a prime means for insight gathering, but it can be difficult to interpret the subtleties of a conversation that happens over a computer. We like online, but only as a grounds to start a conversation that we can further in person. We are people people and believe in the magic of personal interaction — that's why we focus our skill and energy on face-to-face interaction with your target audience.
We Are Innovative
Our approach blends the traditional with modern ingenuity. We draw on a toolbox of tried and tested research techniques to bring home the most inspiring insights from the field. We utilize photo and video in ways that will knock you out of your chair and we have a "no stock photography" policy when it comes to our debriefs. We aim for maximum relevance, insight, and engagement in everything we do.
We Are Tech Savvy
Our team is well versed in photography, videography, and computer playback skills. Our presentations our insightful and engaging with the right amount of chutzpah and visual aids. We intuitively understand gadgets and have a knack for creating stunning presentations. Our fieldwork comes to the boardroom with great photos, videos, and graphics all on the big screen in full screen high definition.